TUT Emblem: The emblem of the Tshwane University of Technology represents the values, vision, and mission of the institution. The emblem consists of a shield with a golden phoenix rising from the flames, surrounded by the university’s name and the motto “We empower people.” The phoenix represents the university’s commitment to transformation and renewal, while the flames symbolize the challenges and opportunities of higher education. The shield represents protection, strength, and resilience, qualities that are essential for success in academic and professional life. The colours of the emblem – gold, blue, and white – represent excellence, integrity, and knowledge. Also, the emblem reflects Tshwane University of Technology’s dedication to providing high-quality education that empowers its students to become responsible citizens and leaders in their communities. TUT Emblem
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The new identity for the Tshwane University of Technology is intended to communicate a number of crucial factors. In the first instance, it symbolises the advancement of knowledge and skills in a higher education context. Secondly, the diversity of the institution’s stakeholder population (staff, students and other roleplayers), coming together to form a whole, and the institution’s holistic approach to its various tasks is symbolised. Finally, it captures the location and cultural heritage of the University, whilst having a broad appeal to both local and international markets.
Whilst the intention is not to create a purely literal graphic, what can be seen in the device is the image of a person – perhaps a student, in graphic idiom, reading from a book.
The book is multi-layered and multi-faceted to indicate the depth of study inherent to the new institution and the range of qualifications offered, as well as to symbolise the coming together of a diverse group of people to form TUT.
This is founded upon a red triptych, depicting the three institutions from which the Tshwane University of Technology originates, forming the knowledge base of the institution. It is also symbolic of the institution’s core challenges to educate, do research and development, and serve the community.
The blue ribbon encircling the bottom half of the logo symbolises the institution providing a nourishing environment for students to grow – hence the student moving up and out of the circle to become a well-rounded member of society. It also reflects on the institution as a source of knowledge and skills to its stakeholder communities. It provides a border around the logo in line with the institution’s obligation to shield its students and prepare them for entry into the world of work.
The use of rich colours (red, blue and gold) and a variety of shapes in the design depicts the multicultural aspect of our community and the university itself. The focus is on the individual, in line with the institution’s motto, “We empower people”.
THE USE OF THE LOGO
This logo is the official corporate symbol of the Tshwane University of Technology and is used in all instances.
The logotype, Tshwane University of Technology,
Form a unit and are used together and may only be separated in extreme instances and only with the approval of the Directorate of Corporate Relations. The logotype must be used in the same proportion, position and typeface as shown on this page.
The positioning line
must be used together with the logo and logotype as far as possible.
However, in rare instances where the requirements of a good design necessitate it, the positioning line may be separated from the logo and logotype. However, the logo and the positioning line must appear on the same page. The following alternatives apply:
- The logo design alternative with the logotype at the bottom may be used at any place on a page with or without the positioning line. The logotype and logo may not be separated whilst the positioning line must appear on the same page all of which may only be used once per page.
- The logo design alternative with a logotype at the side of the logo may only be used in the corners of a page with or without the positioning line. The logotype and logo may not be separated whilst the positioning line must appear on the same page all of which may only be once per page.
If a document with a logo on it is to be photocopied the original document must be created with a solid black version of the logo. (A solid black logo letterhead template is available at the Directorate of Corporate Relations and also Publication and Design Services and will only be used for duplication purposes).
For more information on TUT CLICK HERE. We do hope this article was helpful.